Who are you talking to?
You know why you’re starting a podcast. You’ve chosen the right format. Before you start planning episodes and booking guests, there’s another question you need to answer: Who is you audience?
How to Choose the Right Podcast Format
So, you’ve decided a podcast makes sense for your brand. Now you have another decision to make: What should that podcast actually sound like?
Do you actually need a podcast?
A podcast can be a powerful tool for building trust, demonstrating expertise, nurturing leads, and creating content.
But does every brand really need a podcast? Not necessarily. Here’s why…